Professional Profile

Head of Administration & Marketing at RAK College of Dental Sciences, with more than 30 years of experience across marketing, administration, technology, healthcare and education. He was part of the team that established Pakistan’s first Internet company, where he introduced Internet services, web development, e-commerce and digital marketing at an early stage of the country’s online industry. He then served for 15 years as Director of Marketing at Jamal’s Yellow Pages, building a database of more than 125,000 businesses across 100 cities, and later led major international exhibitions and conferences. Since 2010 his work has centred on higher education and healthcare; at RAKCODS he leads institutional growth, marketing and international engagement. His professional interests include artificial intelligence, cyber security, big data, the future of education, entrepreneurship and international partnerships.

Qualifications

• Master in Business Education (Marketing), University of the Punjab, Lahore, Pakistan (1986–1988)
• Bachelor of Science, Mathematics and Physics, F. G. College, Wah Cantt, Pakistan (1983–1985)
• FSc (Sciences), Sir Syed College, Wah Cantt, Pakistan (1970–1982)

Areas of Expertise & Key Responsibilities

• Administration: oversees administrative operations, facilities, infrastructure, safety, cleanliness, utilities, IT systems, waste management, planned preventive maintenance, KPIs and outsourced services. Manages budgets, assets, contracts, logistics, events, visitors, meetings, committees, staff performance and training, student visas and health insurance. Supports the CEO and ensures policy compliance, CSR activities and institutional coordination.
• Marketing & Admissions: leads departmental strategy, annual marketing plans, campaigns, budgets and KPIs. Drives local and international student recruitment, admissions, branding, media, events and community engagement. Monitors performance through regular reports, guides staff, coordinates with the University and the Dean’s office, and ensures smooth admissions and student orientation.
• Patient Safety: promotes and maintains a strong patient-safety culture across RAKCODS.

Professional Memberships

• Business Network International (2025–2026)

Committees & Institutional Service

• Member, RAKCODS Management Committee
• Member, RAKMHSU Media and IT Committee
• Member, RAKMHSU Community Engagement Committee
• Member, RAKMHSU Library Committee
• Member, RAKMHSU Central Procurement Committee