Professional Profile

Marketing professional with extensive experience in higher education marketing, student recruitment, digital communications and institutional branding. As Marketing Officer at the College of Dentistry, RAK Medical & Health Sciences University, he leads and coordinates marketing activities across digital and traditional channels while supporting student recruitment and admissions initiatives: developing marketing campaigns, managing social media platforms, creating promotional content, coordinating events and outreach activities, and supporting recruitment strategies that build student engagement and enrolment. He also contributes to the College’s brand presence and its communication with prospective students, parents and other stakeholders.

Qualifications

• BA (Hons) Business Studies, Cardiff Metropolitan University, Malaysia (2018); master’s degree in progress

Areas of Expertise & Key Responsibilities

• Developing and executing marketing and student recruitment strategies
• Managing social media platforms, content creation and digital campaigns
• Running and optimising Meta advertising campaigns for lead generation and admissions
• Supporting student recruitment, enquiries and prospective student engagement
• Planning and coordinating open houses, exhibitions, outreach and promotional events
• Managing brand visibility, promotional materials and digital communications
• Monitoring campaign performance, engagement and recruitment outcomes
• Coordinating with internal departments and external stakeholders on marketing initiatives

Professional Certifications & Training

• Google Certified Digital Marketing Expert certifications (Astro Labs)